Yacoob is a Lecturer in Sport Business at UCFB Manchester Campus. With a PhD in Management from the University of York and an MSc in Marketing from the University of Huddersfield, Yacoob brings an academic expertise to his role. His specialisation lies in Marketing and Social Marketing, with a keen interest in areas such as partnership dynamics, paradoxical theory, co-opetition, critical marketing, and business ethics.
Drawing from his international experience working with companies across various countries, he offers a global perspective to his teaching and research. Prior to his current position, he taught at the University of York, where he honed his skills in delivering engaging and informative lectures.
Passionate about exploring the complexities of marketing in contemporary society, he is actively involved in research related to social marketing and relationships for social impact. He welcomes opportunities for collaboration and is committed to contributing to the advancement of knowledge in his field.
- Marketing
- Social Marketing
- Paradoxical theory
- Partnership Tensions
- Coopetition
- Relationship for social impact
- Marketing and Management
- BBA
- MSc Marketing
- PhD in Management
- Marketing
- Partnerships
